The Best Ideas Start As

Objects And Their Manufacture Are Inseparable, You Understand A Product If You Understand How It's Made.

What We Don't Include Is As Important As What We Do Include.

Simplification Is One Of The Most Difficult Things To Do.

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.