The Enemy Of Creativity Is

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

What Makes Someone An Artist? I Don't Think Is Has Anything To Do With A Paintbrush. There Are Painters Who Follow The Numbers, Or Paint Billboards, Or Work In A Small Village In China, Painting Reproductions. These Folks, While Swell People, Aren't Artists. On The Other Hand, Charlie Chaplin Was An Artist, Beyond A Doubt. So Is Jonathan Ive, Who Designed The Ipod. You Can Be An Artist Who Works With Oil Paints Or Marble, Sure. But There Are Artists Who Work With Numbers, Business Models, And Customer Conversations. Art Is About Intent And Communication, Not Substances.

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

Excellence Isn’t About Meeting The Spec, It’s About Setting The Spec. It Defines What The Consumer Sees As Quality Right This Minute, And Tomorrow, If You’re Good, You’ll Reset That Expectation Again

Make Something Happen Today, Before You Go Home, Before The End Of The Week. Launch That Idea, Post That Post, Run That Ad, Call That Customer. Go The Edge, That Edge You've Been Holding Back From... And Do It Today. Without Waiting For The Committee Or Your Boss Or The Market. Just Go.