The Fall Or Scrapping Of

Today's Child Is Bewildered When He Enters The 19th Century Environment That Still Characterizes The Educational Establishment Where Information Is Scarce But Ordered And Structured By Fragmented, Classified Patterns Subjects, And Schedules.

A Nomadic Society Cannot Experience Enclosed Space.

The Family Circle Has Widened. The Worldpool Of Information Fathered By The Electric Media--movies, Telstar, Flight--far Surpassesany Possible Influence Mom And Dad Can Now Bring To Bear. Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

Today, The Mass Audience (the Successor To The "public") Can Be Used As A Creative, Participating Force. It Is, Instead, Merely Given Packages Of Passive Entertainment. Politics Offers Yesterday's Answers To Today's Questions.

Any Expensive Ad Represents The Toil, Attention, Testing, Wit, Art, And Skill Of Many People. Far More Thought And Care Go Into The Composition Of Any Prominent Ad In A Newspaper Or Magazine Than Go Into The Writing Of Their Features And Editorials.