The Final Test Of Greatness

Business Enterprise Is An Organ Of Society. There Is Only One Valid Definition Of Business Purpose: To Create A Customer.

We Always Remember Best The Irrelevant.

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Knowledge Is The Source Of Wealth. Applied To Tasks We Already Know, It Becomes Productivity. Applied To Tasks That Are New, It Becomes Innovation.

Plans Are Worthless, But Planning Is Invaluable.