The Future Of Profit Is

Refuse To Accept The Belief That Your Professional Relevance, Career Success Or Financial Security Turns On The Next Update On The Latest Technology. Sometimes It's Good To Put The Paddle Down And Just Let The Canoe Glide.

Define What Your Brand Stands For, Its Core Values And Tone Of Voice, And Then Communicate Consistently In Those Terms.

Radical Transparency Has An Enormous Impact On Our Personal Lives. We Can No Longer Share Thoughts, Quips, Photos Or Personal Opinions Anywhere On The Web Without Being Mindful That They May Turn Up Where We Least Expect It (notably Job Interviews, Divorce Proceedings Or Public Media).

Since Most Corporate Competitors Have The Same Problems With Sustainability And Social Reputation, It's Worth Trying To Solve Them Together.

If A Brand Wants To Build Social Communities, Capital And Influence, It Must Become The Chief Celebrant Of Its Community, Not Its Celebrity. This Simple Shift In Approach Unlocks Enormous Transformative Potential For Brands.