The Hardest Part Is The

Because Startups Often Accidentally Build Something Nobody Wants, It Doesn’t Matter Much If They Do It On Time And On Budget. The Goal Of A Startup Is To Figure Out The Right Thing To Build - The Thing Customers Want And Will Pay For - As Quickly As Possible.

Here In Silicon Valley, I Have Taken Part In Hundreds Of Conversations Trying To Convince People To Dive In And Become Entrepreneurs. All Too Often, Innovators With Good, Safe, Jobs Are Unwilling To Put Their Family's Access To Health Care At Risk By Walking Away From Company-backed Medical Insurance.

You Know How People Always Talk About How Vision Is The Key To Entrepreneurship And Perseverance And Really Seeing What Other People Don't See? We Can Actually Redeem A Fair Amount Of That Folk Wisdom.

If The Plan Is To See What Happens, A Team Is Guaranteed To Succeed - At Seeing What Happens - But Won't Necessarily Gain Validated Learning - If You Cannot Fail, You Cannot Learn.

If You Don't Know Who Your Customer Is, You Don't Know What Quality Is.