The Hardest Thing In The

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

There Is A Beginning And End To All Life - And To All Human Endeavors. Species Evolve And Die Off. Empires Rise, Then Break Apart. Businesses Grow, Then Fold. There Are No Exceptions. I'm Ok With All That. Yet It Pains Me To Bear Witness To The Sixth Great Extinction, Where We Humans Are Directly Responsible For The Extirpation Of So Many Wonderful Creatures And Invaluable Indigenous Cultures. It Saddens Me To Observe The Plight Of Our Own Species; We Appear To Be Incapable Of Solving Our Problems.

I Believe The Accepted Model Of Capitalism That Demands Endless Growth Deserves The Blame For The Destruction Of Nature, And It Should Be Displaced. Failing That, I Try To Work With Those Companies And Help Them Change The Way They Think About Our Resources.

I Wanted To Distance Myself From Those Pasty Faced Corpses In Suits I Saw In Airline Magazine Ads. If I Was Going To Become A Businessman, I Was Going To Do It On My Own Terms.

The Future Of Yosemite Climbing Lies Not In Yosemite, But In Using The New Techniques In The Great Granite Ranges Of The World.