The Idea Becomes A Machine

Most Ideas That Are Successful Are Ludicrously Simple

[the Artist's Aim Is] Not To Instruct The Viewer, But To Give Him Information... . The Artist Would Follow His Predetermined Premise To Its Conclusion, Avoiding Subjectivity. Chance, Taste, Or Unconsciously Remembered Forms Would Play No Part In The Outcome. The Serial Artist Does Not Attempt To Produce A Beautiful Or Mysterious Object But Functions Merely As A Clerk Cataloguing The Results Of His Premise.

Formal Art Is Essentially Rational.

I Wasn't Really That Interested In Objects. I Was Interested In Ideas.

Most Ideas That Are Successful Are Ludicrously Simple. Successful Ideas Generally Have The Appearance Of Simplicity Because They Seem Inevitable. In Terms Of Idea The Artist Is Free To Even Surprise Himself. Ideas Are Discovered By Intuition.