The Ignorance Of How To

Nothing Is Inevitable If We Are Willing To Contemplate What Is Happening.

Today's Child Is Bewildered When He Enters The 19th Century Environment That Still Characterizes The Educational Establishment Where Information Is Scarce But Ordered And Structured By Fragmented, Classified Patterns Subjects, And Schedules.

The Alphabet Was One Thing When Applied To Clay Or Stone, And Quite Another When Set Down On Light Papyrus.

Literacy, The Visual Technology, Dissolved The Tribal Magic By Means Of Its Stress On Fragmentation And Specialization And Created The Individual.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.