The Late Afternoon Sunlight, Warm

An Idea Is Like A Cold Germ: Sooner Or Later Someone Always Catches It.

Above All Else, Be Consistent.

One Can Often Trace The Sources Of A Brand Personality - Here It Is The Advertising, There The Pack, Somewhere Else Some Physical Element Of The Product. Of Course, The Personality Is Clearest And Strongest When All The Elements Are Consistent.

Stephenie Meyer Can’t Write Worth A Darn. She’s Not Very Good.

I Can't Lie And Say There Are No Bad Writers. Sorry, But There Are Lots Of Bad Writers.