The Leader Of The Past

The Young Knowledge Worker Whose Job Is Too Small To Challenge And Test His Abilities Either Leaves Or Declines Rapidly Into Premature Middle Age, Soured, Cynical, Unproductive.

The Most Important Decisions In Organizations Are People Decisions, And Yet Only The Military, And Only Recently, Has Begun To Ask, "if We Assign This General To Lead This Base, What Do We Expect Him To Accomplish?"

Whenever Anything Is Being Accomplished, It Is Being Done, I Have Learned, By A Monomaniac With A Mission.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

Executives Owe It To The Organization And To Their Fellow Workers Not To Tolerate Nonperforming Individuals In Important Jobs.