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The Machine Is A Tool. But It Is Not A Neutral Tool. We Are Deeply Influenced By The Machine While Using It.
-Jacques Ellul
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The Machine Is A Tool.
Jacques Ellul
The Machine Is A Tool. But It Is Not A Neutral Tool. We Are Deeply Influenced By The Machine While Using It.
Views: 33
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Tools
Machines
More From Jacques Ellul
Everyone Has Been Taught That Technique Is An Application Of Science.... This Traditional View Is Radically False. It Takes Into Account Only A Single Category Of Science And Only A Short Period Of Time
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Propaganda Begins When Dialogue Ends.
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Enclosed Within His Artificial Creation, Man Finds That There Is “no Exit”; That He Cannot Pierce The Shell Of Technology Again To Find The Ancient Milieu To Which He Was Adapted For Hundreds Of Thousands Of Years . In Our Cities There Is No More Day Or Night Or Heat Or Cold. But There Is Overpopulation, Thralldom To Press And Television, Total Absence Of Purpose. All Men Are Constrained By Means External To Them To Ends Equally External. The Further The Technical Mechanism Develops That Allows Us To Escape Natural Necessity, The More We Are Subjected To Artificial Technical Necessities.
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No One Knows Where We Are Going, The Aim Of Life Has Been Forgotten, The End Has Been Left Behind. Man Has Set Out At Tremendous Speed- To Go Nowhere.
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Having Analyzed These Traits, We Can Now Advance A Definition Of Propaganda - Not An Exhaustive Definition, Unique And Exclusive Of All Others, But At Least A Partial One: Propaganda Is A Set Of Methods Employed By An Organized Group That Wants To Bring About The Active Or Passive Participation In Its Actions Of A Mass Of Individuals, Psychologically Unified Through Psychological Manipulations And Incorporated In An Organization.
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