The More I Make The

Going Back To A Simpler Life Based On Living By Sufficiency Rather Than Excess Is Not A Step Backward. Rather, Returning To A Simpler Way Allows Us To Regain Our Dignity, Puts Us In Touch With The Land, And Makes Us Value Human Contact Again.

I Live For The Moment. I'm Basically A Buddhist-type Person. I'm Just Here Right Now, And I Don't Think About What's Going To Happen A Hundred Years From Now. I Try To Concentrate On What's Going On Right Now. But I'm Really Trying To Run This Company Like It Is Going To Be Here A Hundred Years From Now. That's What's Important.

I Took A Dozen Of Our Top Managers To Argentina, To The Windswept Mountains Of The Real Patagonia, For A Walkabout. In The Course Of Roaming Around Those Wild Lands, We Asked Ourselves Why We Were In Business And What Kind Of Business We Wanted Patagonia To Be. A Billion-dollar Company? Okay, But Not If It Meant We Had To Make Products We Couldn't Be Proud Of. And We Discussed What We Could Do To Help Stem The Environmental Harm We Caused As A Company. We Talked About The Values We Had In Common, And The Shared Culture That Had Brought Everyone To Patagonia, Inc., And Not Another Company.

Traveling Is My Form Of Self-education. Every Stream I Fish Now Is Not As Good As It Used To Be. Traveling Is My Form Of Self-education. Every Stream I Fish Now Is Not As Good As It Used To Be. If You Keep Your Eyes Open As You Travel Around, You Realize We Are Destroying This Planet.

Personally, I Would Rather Climb In The High Mountains. I Have Always Abhorred The Tremendous Heat, The Dirt-filled Cracks, The Ant-covered Foul-smelling Trees And Bushes Which Cover The Cliffs, The Filth And Noise Of Camp 4 (the Climbers' Campground), And Worst Of All, The Multitudes Of Tourists Which Abound During The Weekends And Summer Months.