The Most Powerful Element In

The Heart Of Creativity Is Discipline.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

I Warn You Against Believing That Advertising Is A Science.