The New Leaders Face New

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.

You Can't Be No. 1 Unless You Think Like No. 1. You Have To Appear Like No. 1.

Innovation Has Never Come Through Bureaucracy And Hierarchy. It's Always Come From Individuals.