The One Path That Never

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.

Every Single Important Thing We Do Is Something We Didn't Use To Be Good At, And In Fact, Might Be Something We Used To Fear.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

Authenticy In Marketing Is Telling A Story People Want To Hear.

The Status Quo Is Persistent And Resistant. It Exists Because Everyone Wants It To. Everyone Believes That What They've Got Is Probably Better Than The Risk And Fear That Come With Change.