The Person Who Fails The

Marketing Used To Be What You Say Now, Marketing Is What You Do. What You Make. How You Act. The Choices You Make When You Are Sure No One Is Looking.

Practice Works Because Practice Gives Us A Chance To Relax Enough To Make Smart Choices.

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.