The Question Is Not Will

The Status Quo Is Leaving The Building, And Quickly.

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

As Creators, Our Pursuit Of Perfection Might Be Misguided, Particularly If It Comes At The Expense Of The Things That Matter.

If You're In The Idea Business, It Doesn't Matter Where You're From. It Matters If We Care About The Change You're Making.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.