The Reason You Might Choose

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.

Art Is A Personal Act Of Courage.

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

Our Job As Marketers And Leaders, Is To Create Vibrant Pockets, Not To Hunt For Mass.