The System Should Treat All

If Our Field Is "to Advance", We Must - Without Displacing Creativity And Aesthetics - Make Sure Our Terminology Is Clear.

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.

Right Now, Computers, Which Are Supposed To Be Our Servant, Are Oppressing Us.

I Am Only A Footnote, But Proud Of The Footnote I Have Become. My Subsequent Work On Eliciting Principles And Developing The Theory Of Interface Design, So That Many People Will Be Able To Do What I Did Is Probably Also Footnote-worthy. In Looking Back At This Turn-of-the-century Period, The Rise Of A Worldwide Network Will Be Seen As The Most Significant Part Of The Computer Revolution.

If I Am Correct, The Use Of A Product Based On Modelessness And Monoty Would Soon Become So Habitual As To Be Nearly Addictive, Leading To A User Population Devoted To And Loyal To The Product.