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The Typical American Reports Making About 70 [choices] In A Typical Day.
-Sheena Iyengar
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The Typical American Reports Making
Sheena Iyengar
The Typical American Reports Making About 70 [choices] In A Typical Day.
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Topic
Choices
Typical
Reports
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I Think That Too Ended Up Affecting A Lot Of The Different Research Questions That I Later Asked Was Really Was About Well To What Extent... How Do We Balance Choice As Possibility And Choice As Limitations?
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People Were Actually 6 Times More Likely To Buy A Jar Of Jam If They Had Encountered 6 Than If They Encountered 24, So What We Learned From This Study Was That While People Were More Attracted To Having More Options, That's What Sort Of Got Them In The Door Or Got Them To Think About Jam, When It Came To Choosing Time They Were Actually Less Likely To Make A Choice If They Had More To Choose From Than If They Had Fewer To Choose From.
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When I Do Have Choice I Try To Be Very Picky About... Or Shall I Say Choosey About When I Choose. I Don't Automatically Decide That I Must Be The One To Choose Or That It's Important For Me To Make Every Choice In My Life.
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Now If You Expand Their Choice Set. Say You Give Them 20 Different Speed Dates, Everything Goes Out The Window. Everybody Starts Choosing In Accordance With Looks Because That Becomes The Easiest Criteria By Which To Weed Out All The Options And Decide "so Who Am I Going To Say Yes To?"
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About The Only Time Our Gut Can Truly Outperform Our Reason Is If We Truly Have Developed A Kind Of Informed Intuition. So That Means The Chess Master Or Someone Who Has Really Thought About It And Given Themselves Feedback On A Particular Activity For At Least 10,000 Hours Or More.
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