The World Hates Change, Yet

I Object To People Running Down The Future. I Am Going To Live All The Rest Of My Life There.

I Am Not Interested In The Past. I Am Interested In The Future, For That Is Where I Expect To Spend The Rest Of My Life.

The Simplest Way To Assure Sales Is To Keep Changing The Product The Market For New Things Is Indefinitely Elastic. One Of The Fundamental Purposes Of Advertising, Styling, And Research Is To Foster A Healthy Dissatisfaction.

Research Means That You Don't Know, But Are Willing To Find Out.

You Must Take The Problem As It Is, And Let It Be What It Wants To Be.