There Is A Difference Between

Notoriously Outspoken, His Sentences Always Punctuated With Profanities, General George S. Patton Was The Epitome Of What A Leader Should Be Like - Or So He Thought. Patton Believed A Leader Should Look And Act Tough, So He Cultivated His Image And His Personality To Match His Philosophy.

I Was Always Curious Why Certain Marketing Worked And Some Marketing Did Not.

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.

I'm Interested In The Left Side Of The Bell Curve.

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.