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The Prevailing Style Of Management Must Undergo Transformation. A System Can Not Understand Itself. The Transformation Requires A View From Outside.

A System Must Be Managed. It Will Not Manage Itself.

Adopt A New Philosophy Of Cooperation (win-win) In Which Everybody Wins.

The Main Difference Between Service And Manufacturing Is The Service Department Doesn't Know That They Have A Product.

Absence Of Defects Does Not Necessarily Build Business... Something More Is Required.