Things That Look Like Shortcuts

Don't Have Any Meetings About Your Web Strategy. Just Do Stuff. First You Have To Fail, Then You Can Improve.

The Desire That We Have To Do Something That’s Never Been Done Before Means That The People Who Are Around You Generally Will Not Encourage You To Do It…if They Were Encouraging You To Do It, Then Other People Would Be Doing It Already And It Wouldn’t Be Unique.

You Can't Control Other People, And Giving Them The Power To Decide If You Will Continue To Produce Good Work Is Foolish.

When You Are Trusted Because You Care, It's Quite Likely The Revenue Will Take Care Of Itself

You Cannot Create A Piece Of Art Merely For Money. Doing It As Part Of Commerce So Denudes Art Of Wonder That It Ceases To Be Art.