To Satisfy The Customer Is

There Are Only Two Things In A Business That Make Money - Innovation And Marketing, Everything Else Is Cost.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Once A Year Ask The Boss, "what Do I Or My People Do That Helps You To Do Your Job?" And "what Do I Or My People Do That Hampers You?"

Communism Is Evil. Its Driving Forces Are The Deadly Sins Of Envy And Hatred.

Leadership Is Lifting A Person's Vision To High Sights, The Raising Of A Person's Performance To A Higher Standard, The Building Of A Personality Beyond Its Normal Limitations.