To Whom Much Is Given,

Price Is Rarely The Most Important Thing. A Cheap Product Might Sell Some Units. Somebody Gets It Home And They Feel Great When They Pay The Money, But Then They Get It Home And Use It And The Joy Is Gone.

The Reality Is, Is That We Love Competition, At Apple. We Think It Makes Us All Better. But We Want People To Invent Their Own Stuff.

If I'm Expected To Keep Your Messages, And Everybody Else's, Then There Should Be A Law That Says, You Need To Keep All Of These.

Our Whole Goal In Life Is To Give You Something You Didn’t Know You Wanted And Then Once You Get It, You Can’t Imagine Your Life Without It… And You Can Count On Apple Doing That.

You Want To Be The Pebble In The Pond That Creates The Ripples For Change.