Today's Smartest Advertising Style Is

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

The Heart Of Creativity Is Discipline.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.