Too Many Would-be Executives Are

Every Great Business Is Built On Friendship.

It Is The Service We Are Not Obliged To Give That People Value Most.

Business Is No Longer A Matter Of Profits Alone. Profits Must Come Through Public Confidence, And Public Confidence Is Given To Any Merchant In Proportion To The Service Which He Gives To The Public.

Honor Bespeaks Worth. Confidence Begets Trust. Service Brings Satisfaction. Cooperation Proves The Quality Of Leadership.

Success In Business Does Not Depend Upon Genius. Any Young Man Of Ordinary Intelligence Who Is Normally Sound And Not Afraid To Work Should Succeed In Spite Of Obstacles And Handicaps If He Plays The Game Fairly And Keeps Everlastingly At It.