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Steve Jobs Has A Saying That A Players Hire A Players; B Players Hire C Players; And C Players Hire D Players. It Doesn't Take Long To Get To Z Players. This Trickle-down Effect Causes Bozo Explosions In Companies.

The Goal Is To Provide Inspiring Information That Moves People To Action.

Remember That Nobodies Are The New Somebodies.

Do You Know What The Difference Is Between Pr And Advertising? Advertising Is When You Say How Great You Are. Pr Is When Other People Say How Great You Are. Pr Is Better.

Smart, Well-meaning People Get It Wrong When They Start Believing That The World Owes Them Something And That The Rules Are Different For Them.