We Have The Ability To

Most Of The Time You Should Use Reason, There Is No Doubt About That Because Gut Often Makes Us Susceptible To Lots Of Different Biases, Particularly If What You're Deciding Is Something That You Really, That Expertise Can Be Brought To Bear On It, There Is A Way In Which You Can Align The Odds, So Then You Should Really Use Reason.

People Don't Put As Much Of An Emphasis In Expanding Their Choices, So That, You Know, One Of The Things That I Learned When I Was In Japan Way Back In The 1990's And There Were All These Quarrels Happening Between The U.s. And Japan About Allowing More American Products Into The Japanese Market.

A Chess Master Can Keep Track Of More Choices Than The Number Of Stars In The Galaxy Within An Instant, But These Are People That Have Truly Learned And Mastered The Choices That They Have And How To Deal With Those Choices Over A Very, Very Long Period Of Training, So Essentially What They're Really Doing Is Ruling Out All The Irrelevant Choices And Only Zeroing In On The Most Relevant, Useful Choices At The Moment.

Too Many Choices Can Overwhelm Us And Cause Us To Not Choose At All. For Businesses, This Means That If They Offer Us Too Many Choices, We May Not Buy Anything.

Now To What...? How We Teach People To Make Choices And The Things They're Going To Make Choices Over - That Is Culturally Learned.