We're Very Genuinely Designing The

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

Simplicity Is Not The Absence Of Clutter.

At The Start Of The Process The Idea Is Just A Thought - Very Fragile And Exclusive. When The First Physical Manifestation Is Created Everything Changes. It Is No Longer Exclusive, Now It Involves A Lot Of People.