We're Born With The Desire,

What We Share With Animals Is A Desire For Choice. It's A Desire To Have Control Over Our Life And A Desire To Live And Use Choice As A Way In Which We Can Facilitate Our Ability To Live And That Is Something We Really Were Born With.

In Order To 'hold Fast' To Something, One Must Allow Oneself To Be Held To Something. That Commitment May Be One Of The Hardest Things To Practice In A World Of So Much Choice.

Consumers Presented With Six Choices On An Item Were Twice As Likely To Buy As Consumers Overwhelmed With 24 Varieties Of The Same Item.

Knowledge Should Be A Public Good, And I Want My Ideas To Have As Much Exposure As Possible.

Choice Is More Than Picking 'x' Over 'y.' It Is A Responsibility To Separate The Meaningful And The Uplifting From The Trivial And The Disheartening. It Is The Only Tool We Have That Enables Us To Go From Who We Are Today To Who We Want To Be Tomorrow.