We're Very Genuinely Designing The

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.

It Feels Like Each Time We Are Beginning At The Beginning, In A Really Exciting Way.

I Left London In 1992, But I'm There 3-4 Times A Year, And Love Visiting.

I Think It’s A Wonderful View That Care Was Important – But I Think You Can Make A One-off And Not Care And You Can Make A Million Of Something And Care. Whether You Really Care Or Not Is Not Driven By How Many Of The Products You’re Going To Make.

To Design Something Really New And Innovative You Have To Reject Reason.