What I Learned: Shun Nonbelievers.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

Nine Years Of Experience Is Very Different From One Year Of Experience, Nine Times.

Loving What You Do Is Almost As Important As Doing What You Love, Especially If You Need To Make A Living At It.

Caring, It Turns Out, Is A Competitive Advantage, And One That Takes Effort, Not Money.