When You Advertise Fire Extinguishers,

Good Products Can Be Sold By Honest Advertising. If You Don't Think The Product Is Good, You Have No Business To Be Advertising It.

Develop Your Eccentricities Early, And No One Will Think You're Going Senile Later In Life

Senior Men Have No Monopoly On Great Ideas. Nor Do Creative People. Some Of The Best Ideas Come From Account Executives, Researchers And Others. Encourage This, You Need All The Ideas You Can Get.

I Always Said That Mega-mergers Were For Megalomaniacs.

Never Stop Testing, And Your Advertising Will Never Stop Improving.