If You Have Too Many

We Can Say With Certainty - Or 90% Probability - That The New Industries That Are About To Be Born Will Have Nothing To Do With Information.

To Arrive At The Definition Of The Problem He Must Begin By Finding The 'critical Factor'. This Is The Element (or Elements) In The Situation That Has To Be Changed Before Anything Else Can Be Changed, Moved, Acted Upon.

The Most Probable Assumption Is That No Currently Working 'business Theory' Will Be Valid 10 Years Hence.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

We Can Ill Afford To Have Activities Conducted As "non-profit," That Is, As Activities That Devour Capital Rather Than Form It, If They Can Be Organized As Activities That Form Capital, As Activities That Make A Profit.