You Can Buy A Person's

Innocent Pleasures In Moderation Can Provide Relaxation For The Body And Mind And Can Foster Family And Other Relationships. But Pleasure, Per Se, Offers No Deep, Lasting Satisfaction Or Sense Of Fulfillment. The Pleasure-centered Person, Too Soon Bored With Each Succeeding Level Of "fun," Constantly Cries For More And More. So The Next New Pleasure Has To Be Bigger And Better, More Exciting, With A Bigger "high." A Person In This State Becomes Almost Entirely Narcissistic, Interpreting All Of Life In Terms Of The Pleasure It Provides To The Self Here And Now.

When The Trust Is High, You Get The Trust Dividend. Investors Invest In Brands People Trust. Consumers Buy More From Companies They Trust, They Spend More With Companies They Trust, They Recommend Companies They Trust, And They Give Companies They Trust The Benefit Of The Doubt When Things Go Wrong.

Treat Them All The Same By Treating Them Differently.

What We Are Communicates Far More Eloquently Than Anything We Say Or Do. There Are People We Trust Because We Know Their Character. Whether They're Eloquent Or Not, Whether They Have Human-relations Techniques Or Not, We Trust Them And Work With Them.

We Could Not Have Gotten Where We Are Without Coming The Way We Came.