You Can Focus On Things

We Make The Best Phone, We Don't Make The Most Phones.

I Don't Really Think Anything Microsoft Does Puts Pressure On Apple.

Companies That Get Confused, That Think Their Goal Is Revenue Or Stock Price Or Something. You Have To Focus On The Things That Lead To Those.

It's Clear Why Hacking Communities Are [growing]. Because It's Like, There's A Lot More Gold There. There's A Lot More To Steal Than Ever Before.

Our Whole Goal In Life Is To Give You Something You Didn’t Know You Wanted And Then Once You Get It, You Can’t Imagine Your Life Without It… And You Can Count On Apple Doing That.