You Can Only Do So

We're Putting All Of Our Energy Into Making It Right. And We Have Already Had Several Software Updates. We've Got A Huge Plan To Make It Even Better. It Will Get Better And Better Over Time. We Screwed Up. That's The Fact.

In The World Of Cyber Security, The Last Thing You Want Is To Have A Target Painted On You.

So I Had To Figure Out For Myself What Was Right And True. It Was A Search. It Was A Process. It Drew On The Moral Sense That I'd Learned From My Parents, And In Church, And In My Own Heart, And Led Me On My Own Journey Of Discovery.

We're Very Simple People At Apple. We Focus On Making The World's Best Products And Enriching People's Lives.

Companies That Get Confused, That Think Their Goal Is Revenue Or Stock Price Or Something. You Have To Focus On The Things That Lead To Those.