You Cannot Create A Piece

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Marketing Begins Before The Product Is Launched.

No More Than Six Words On A Slide. Ever. There Is No Presentation So Complex That This Rule Needs To Be Broken.

It's Pretty Easy To Decide To Roll With The Punches, To Look At The Enormity Of Natural Disaster And Choose To Hunker Down And Do Less. It's More Important Than Ever, I Think, To Persist And Make A Dent In The Universe Instead. We've All Been Offered Access To So Many Tools, So Many Valuable Connections, So Many Committed People. What An Opportunity.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.