You Don't Notice The Referee

Most People I've Talked To Are Convinced That They're Not Getting Valuable Information From News Media Anymore. I'm Not Talking About Tinfoil-hatters Either, These Are Intelligent People Who Believe Their News Media Has Failed Them.

It Takes People To Move Crowds In The Right Direction, Crowds By Themselves Just Stand Around And Mutter.

24 Hour Broadcasts Have To Stretch Limited Material To Fit 24 Hours Worth Of Space.

On The Internet, News Is Consumed A La Carte. If Someone Shows Up On The Main Page Of A Website And Doesn't See Anything Of Interest, They Leave. This Negatively Impacts Ad Revenues. The Solution On The Internet Is To Pack News Websites Full Of Things That Will Draw People In, Regardless Of Whether They Are News Or Not.

Most People Treat The News Media Like The Exercise Bike They Have In Their Basement. They're Glad It's There But They Never Use It.