The Basic Economic Resource -

[the Masses] ... Must Turn Their Hopes Toward A Miracle. In The Depths Of Their Despair Reason Cannot Be Believed, Truth Must Be False, And Lies Must Be Truth. "higher Bread Prices," "lower Bread Prices," "unchanged Bread Prices" Have All Failed. The Only Hope Lies In A Kind Of Bread Price Which Is None Of These, Which Nobody Has Ever Seen Before, And Which Belies The Evidence Of One's Reason.

Trees Die From The Top”. No One Should Ever Become A Strategist Unless He Or She Is Willing To Have His Or Her Character Serve As A Model For Subordinates

Loafing" Is Easy, But "leisure" Is Difficult.

"value Added" Is A Meaningless Concept For A Retail Business , For A Bank, For A Life Insurance Company, And For Any Other Business Which Is Not Primarily Engaged In Manufacturing.

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.