You Need A Lot Of

The Single Most Important Decision In Evaluating A Business Is Pricing Power.

Most People Get Interested In Stocks When Everyone Else Is. The Time To Get Interested Is When No One Else Is. You Can't Buy What Is Popular And Do Well.

I Mean, You Know, You're Not Going To Change The Human Animal. And The Human Animal Really Doesn't Get A Lot Smarter.

Look For Companies With High Profit Margins.

Basically, The Single-most Important Decision In Evaluating A Business Is Pricing Power.