You've No Future Unless You

Throughout Human History, People Have Developed Strong Loyalties To Traditions, Rituals, And Symbols. In The Most Effective Organizations, They Are Not Only Respected But Celebrated. It Is No Coincidence That The Most Highly Admired Corporations Are Also Among The Most Profitable. Why? Because Everyone Involved Is Committed To Certain Non-negotiable Core Values. Traditions Keep Them Alive. Rituals Such As Special Occasions Reaffirm Them. Symbols Serve As Constant Reminders Of Their Enduring Importance.

Money Should Never Be Separated From Values. Detached From Values It May Indeed Be The Root Of All Evil. Linked Effectively To Social Purpose It Can Be The Root Of Opportunity.

America Can Restore Its Strengths As The World-respected Land Of Opportunity By Returning To Open-society Principles. An Open Society Invests In People And New Ideas, Rewards Talent And Hard Work, Values Dialogue And Learns From Dissent, Operates To High Standards With Transparent Information, Looks For Common Ground, Sees Problems As Opportunities For Creative Change, And Encourages Those Who Are Fortunate To Help Others Get The Same Chance, Because Service Is The Highest Ideal. With Such Standards In Mind, America The Beautiful Can Return To Its Admired Role As America The Principled.

Time Is A Function Of Impact. The Longer A Book Of Mine Has Been In Print, The Greater Its Impact Seems To Be As People Absorb And Digest My Ideas. I Am Especially Proud Of The Change Master: Innovation And Entrepreneurship In The American Corporation, First Published In 1983, Because It Raised Questions And Addressed Issues At A Time When So Many Great Changes Were Occurring In Our Society, Indeed Throughout The World.

I've Been Looking At Companies That Are On A Positive Path Vs. A Negative Path And I've Come To Use The Language Of Sports, Winning Streaks And Losing Streaks.