A Small Change At The

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

Its Difficult To Do Something Radically New, Unless You Are At The Heart Of A Company.

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.