Advertising People Who Ignore Research

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.

Great Marketing Only Makes A Bad Product Fail Faster.

The Advertisers Who Believe In The Selling Power Of Jingles Have Never Had To Sell Anything.

Always Hold Your Sales Meetings In Rooms Too Small For The Audience, Even If It Means Holding Them In The Wc. 'standing Room Only' Creates An Atmosphere Of Success, As In Theatres And Restaurants, While A Half-empty Auditorium Smells Of Failure.

What Really Decides Consumers To Buy Or Not To Buy Is The Content Of Your Advertising, Not Its Form.