Great Marketing Only Makes A

You Can't Save Souls In An Empty Church.

Consumers Still Buy Products Whose Advertising Promises Them Value For Money, Beauty, Nutrition, Relief From Suffering, Social Status And So On.

Can Advertising Foist An Inferior Product On The Consumer? Bitter Experience Has Taught Me That It Cannot. On Those Rare Occasions When I Have Advertised Products Which Consumer Tests Have Found Inferior To Other Products In The Same Field, The Results Have Been Disastrous.

The Temptation To Entertain Instead Of Selling Is Contagious.

The Headline Is The Most Important Element In Most Advertisements. It Is The Telegram Which Decides The Reader Whether To Read The Copy.