The Temptation To Entertain Instead

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.

Managing An Advertising Agency Isn't All Beer And Skittles. After Fourteen Years Of It, I Have Come To The Conclusion That The Top Man Has One Principle Responsibility: To Provide An Atmosphere In Which Creative Mavericks Can Do Useful Work.

Never Write More Than Two Pages On Any Subject.

On The Average, Five Times As Many People Read The Headlines As Read The Body Copy.

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.