Never Write More Than Two

You Aren’t Advertising To A Standing Army; You Are Advertising To A Moving Parade.

If You Always Hire People Who Are Bigger Than You Are, We Shall Become A Company Of Giants

First, Make Yourself A Reputation For Being A Creative Genius. Second, Surround Yourself With Partners Who Are Better Than You Are. Third, Leave Them To Go Get On With It.

Never Write More Than Two Pages On Any Subject.

The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood